The TUI Group’s flagship hotel brand will make its debut in Vietnam next March, with the opening of the TUI Blue Nam Hoi An hotel.
TUI Blue Nam Hoi An is the first hotel of the world’s leading tourism group in Vietnam. To be converted and extended in the style of the flagship brand, it expands the TUI Group’s portfolio of long-haul destinations for European holidaymakers. The hotel also targets the growing number of guests from Asia.
“We see great potential for TUI Blue in Asia and are already pursuing further growth plans,” said Mr. Sebastian Ebel, Executive Board member in charge of Hotels & Resorts. “Destinations in Southeast Asia enable us to operate our hotels all year round, irrespective of the season, and to tap into new target groups.”
“We also work with local partners,” added Mr. Thomas Pietzka, Managing Director of TUI Hotels & Resorts. “We are investing in our first hotel in Vietnam in cooperation with TMG, our new joint venture partner and who has many years of experience in Asia’s tourism and hospitality sectors. It ideally complements the expertise held by TUI Blue, which will operate the new hotel.”
By expanding in Asia, the world’s leading tourism group is driving its growth roadmap for TUI Blue further ahead. The brand is set to become the world’s largest leisure hotel brand and increase its portfolio to more than 100 hotels by 2020.
The TUI Group’s existing portfolio already comprises six hotels in Asia, including three Robinson Clubs in the Maldives and in Thailand and three Riu hotels in Sri Lanka and the Maldives. TUI also operates three concept hotels in the region.
Since the opening of the first TUI Blue hotel in the summer of 2016, the portfolio has continually grown and the brand has recorded high customer satisfaction and NPS scores.
TUI Blue targets modern, lifestyle-oriented guests who place experience at the core. Its focus is on meeting the individual needs and preferences of adults, families, and holidaymakers interested in local culture and authentic experiences. The hotel offering is rounded off by state-of-the-art technology, such as Blue app, a digital holiday assistant, and Blue Guides, with tips and information.
The TUI Blue Nam Hoi An hotel features 318 rooms and is situated in an oceanfront location on sandy Tam Tien Beach on Vietnam’s central coast.
Holidaymakers can combine their stay with a visit to the seaside town of Hoi An. The well-preserved ancient town, with numerous canals and diverse architectural styles, is a UNESCO World Cultural Heritage site. “Vietnam is a perfect hotel location for travelers interested in culture,” said Mr. Artur Gerber, Managing Director of TUI Blue. “The country offers ideal conditions for guests wishing to combine their stay with authentic local experiences. From 2020, we will label corresponding hotel offerings as ‘TUI Blue For All’.”
The TUI Care Foundation also runs projects in Vietnam. In cooperation with Plan International, it launched a new initiative in Hue in 2018.
The TUI Academy offers vocational training for 350 disadvantaged young women and men, including 180 tourism-related training places. The training program also includes work in a training restaurant - a social enterprise offering young people the opportunity to gain practical experience for a career in the hospitality sector.
The foundation also runs additional measures to promote local communities, including programs to strengthen the economic security of families and raise awareness about the protection of disadvantaged children, young people, and their families.
The TUI Group is the world’s number one integrated tourism group and operates in around 180 destinations worldwide. Domiciled in Germany, its shares are listed on the FTSE 100 index, the leading index of the London Stock Exchange, and on the German open market.