Parkson Saigon Tourist will renew its retail space, catering to the demands of the different customer segments.
Parkson Vietnam recognizes the need of a transformation in all aspects to adapt to the new market trend and has decided to implement its renovation starting from April 2019. Parkson Saigon Tourist Plaza will return after the major renovation, aiming to bring in a total new store concept and a different shopping experience for shoppers.
After the renovation, Parkson Saigon Tourist Plaza will introduce to its customers a total new store design and concept to meet with the new trend whereby a department store is not only a destination for shopping (shop and go) but also an ideal place that offers shopping, F&B and entertainment services at the same time (all-in-one destination).
By changing to adapt to the market trend, Parkson Saigon Tourist Plaza will renew its retail space, catering to the demands of the different customer segments. Parkson Saigon Tourist Plaza will present its new look, introduce to its customers a new shopping experience equipped with modern facilities and high-standard services. Besides, product variety is indispensable, the new store will feature more content at reasonable prices, catering to the demands of different customer groups.
With the re-launch of the new store, Parkson Saigon Tourist Plaza will showcase a series of well-known brands in fashion, beauty and lifestyle categories, among which there are flagship stores of globally recognized number one fashion brand and another prestigious lifestyle brand introduced the first time in Vietnam. With the mission of giving better services to the customers, Parkson aims to continuously look after the needs of Vietnamese customers with its precept as “a retail therapy is about indulging, sharing and connecting”.
According to the plan, the construction will start from early April onwards at the designated counters. The store construction will be implemented floor by floor, by different schedules corresponding to the designated zones. Parkson management has also informed to their business partners and all have come to a mutual agreement on an appropriate business arrangement. During the renovation stage, Parkson Saigon Tourist Plaza will still be open partially for business at some designated areas.
It is a valuable motivation for Parkson Vietnam to receive supports from its business partners to constantly strive for improvement, create an ideal commercial environment and serve customers in the best fashion. Parkson Saigon Tourist Plaza will be the first store to perform its renovation project with a strategic business planning after 14 years of operation, before Parkson Vietnam plans to deploy a development plan for other focused stores in Vietnam in the near future.
Parkson is a member of Lion Group, an international corporation established in 1930 in Malaysia. Parkson Retail Asia and Parkson Holdings Berhad is currently operating a network of 109 department stores across Malaysia, China, Indonesia and Viet Nam.
Vietnam welcomed the first Parkson department store - Parkson Saigon Tourist in 2005. Parkson Vietnam has been managing five department stores: three in HCMC, one in Haiphong and one in Da Nang where shoppers can find more than 300 well-known international brands and many favorable brands in Vietnam.
