Japanese global apparel retailer UNIQLO has announced that its first store in Vietnam will be located in Ho Chi Minh City’s District 1 and open later this year.
Situated on the corner of Le Thanh Ton and Dong Khoi, UNIQLO Dong Khoi will be at the front of the Parkson Saigon Tourist Plaza mall, one of the city’s most famous storefronts, and promises to become a new focal point in one of the city’s liveliest shopping zones.
UNIQLO Dong Khoi will feature over 3,000 square meters of sales floor area across three stories of the Parkson Saigon Tourist Plaza, with a full global lineup of LifeWear for men, women, and kids that meet the needs of the average person’s daily lifestyle, providing a magnetic UNIQLO store experience for local people and international visitors.
As such, the store will be one of the largest facilities owned by UNIQLO in Southeast Asia.
Special designs created as part of the collaboration between UNIQLO and Vietnamese artists will be featured at the store to introduce the municipal culture to customers.
Reflecting the vibrant culture and optimism of Ho Chi Minh City, the store will regularly feature collaborations with local artists and innovators. It will also include a special Kids’ Zone - an experiential area designed to stimulate creativity in children and ensuring a comfortable family shopping experience.
“We are very pleased to confirm such a prime location for our launch in Vietnam,” said Mr. Osamu Ikezoe, Co-Chief Operating Officer at UNIQLO Vietnam. “We are committed to opening excellent stores that beautifully showcase the UNIQLO brand and our LifeWear philosophy in locations that are interesting and convenient to all our customers. We are delighted with UNIQLO Dong Khoi - it is very exciting to be launching in Vietnam and we will do our very best to become an engaged member of the community here.”
Osamu Ikezoel said in a press release issued on October 17 that the retailer will open stores in locations that are convenient for vehicles to reach.
LifeWear is UNIQLO’s commitment to creating perfect clothing that meet the needs of everyone’s daily lifestyles. High quality, functional, affordable and innovative, LifeWear is available in a variety of colors and designs for people of all ages.
Earlier, a representative from Fast Retailing, the owner of the UNIQLO brand, told VET that the store will be operated through a joint venture between Fast Retailing and the Mitsubishi Corporation, which will own 75 per cent and 25 per cent of the company. “Vietnam will be the fourth country in which Fast Retailing and Mitsubishi have established a joint venture company, following Thailand in 2011, Indonesia in 2013, and Russia in 2017,” he said. “The partnership has been successful.”
One year after announcing its entry into Vietnam, the Japanese clothing retailer has realized its business expansion plan, preparing to launch the first store in the city by the end of the year.
As with all UNIQLO stores around the world, the main objective will be to open outlets that provide the very best UNIQLO experience for customers. This means choosing convenient locations while also securing a store layout that enables customers to browse and shop for its LifeWear collections in comfort.
By tapping the local market, UNIQLO is the latest addition to the list of fast-fashion brands in Vietnam, including H&M and Zara. Accordingly, the competition among international as well as local brands in the local market will become even more fierce.
