Vietnamese developer the Netland Real Estate JSC officially opened a representative office in Tokyo, Japan, on March 28, marking the company’s first step in expanding its operations to international markets. Through this office, the company expects to have the opportunity to attract foreign investment to develop its projects in Vietnam.
At the grand opening ceremony, Netland introduced 16 projects to Japanese investors that are in need of investment capital.
Japan is the leading country for FDI in Vietnam. It ranked first in 2018, with total investment of $8.59 billion, accounting for 24.2 per cent of total investment capital. Japanese investment flows into Vietnam are forecast to continue to rise higher this year.
Moreover, abundant capital flows from Japanese individual investors also tend to seek opportunities to invest in markets with development potential like Vietnam, according to Mr. Nguyen Huu Quang, Deputy General Director of Netland. In particular, the real estate sector is one of the areas that will see these strong capital inflows.
“This is an opportunity for Vietnamese enterprises, in which Netland has quickly seized opportunities by opening a representative office in Japan, pioneering exploiting the Japanese market,” said Mr. Quang.
Through the office in Japan, Netland will introduce its own real estate projects to Japanese partners and individual investors. The main objective is to attract Japanese individual investors to pour capital into real estate, especially the hospitality segment in Vietnam.
In addition, Netland will also cooperate with Japanese real estate transaction centers and real estate companies to distribute property products in Japan, aiming to serve the overseas investment needs of Vietnamese people. In return, it also adopts these platforms to distribute its products to Japanese investors.
Among the 16 projects Netland introduced to Japanese investors are both completed and under-construction projects (including project development investment projects, secondary investment projects, and exclusive distribution) for Japanese investors to look into.
In December last year, Netland signed a comprehensive cooperation agreement with Japan’s Meldia Group, under which all Netland’s activities in Japan will be conducted via Sanei Architecture Planning, a subsidiary of the Meldia Group. In return, Sanei will seek Japanese partners to invest in Netland’s projects.
Sanei’s investment into Vietnam will also give priority to Netland’s projects. Finally, Netland will support Sanei to work with partners in Vietnam when Netland doesn’t directly join Sanei’s investment.